Dorna Sports • Grand Prix motorcycle racing • Chief Commercial Officer
Dorna Sports is a sports management company that operates the MotoGP World Championship, one of the world's premier motorcycle racing series. As Chief Commercial Officer, one of the key responsibilities is to oversee the commercial and business operations of Dorna Sports, ensuring the success and growth of the MotoGP brand.
The MotoGP World Championship features the world's best motorcycle racers, competing on some of the most challenging and iconic racetracks around the globe. As CCO, one of the key goals is to maximize the commercial potential of the championship, driving revenue and expanding the global fan base.
One of the primary responsibilities of the Chief Commercial Officer is to oversee sponsorship and marketing strategies. The MotoGP World Championship attracts major global brands, and securing and maintaining these partnerships is vital for the success of the championship. The CCO is responsible for identifying new commercial opportunities and developing marketing campaigns that resonate with fans and partners alike.
The Chief Commercial Officer also plays a critical role in broadcasting and media rights. The MotoGP World Championship is broadcast in over 200 countries and territories, making it one of the most widely watched sporting events in the world. The CCO is responsible for negotiating media rights deals, ensuring that the championship is accessible to fans around the globe, and maximizing revenue from broadcasting.
Another important aspect of the CCO role is to develop and manage partnerships with event organizers and racetrack owners. The MotoGP World Championship takes place on some of the most iconic racetracks in the world, and developing strong relationships with these venues is essential for the success of the championship. The CCO is responsible for negotiating agreements with event organizers and racetrack owners, ensuring that the events are well-organized and profitable.
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